NIG
Part of the Royal Bank of Scotland Group, NIG is a business insurer thatsells through a third party broker network. They asked Bright Light to help launch a new service to the network and we did just that, very well in fact. With a response rate of over 60% both the client and ourselves were delighted with the results. How did we do it? Clever planning and insight into the audience and what drives them. Works every time!








