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If customers based all of their decisions
on price, brands would be pointless. Which is why consumers’ opinions of
and relationships with brands are so important. And why your brand should be your business’s most valuable asset. Building brands from scratch,

 

creating corporate identities, developing brand strategies – we solve branding challenges. We can do it for you too – by equipping your brand with the intangible things people buy into, even before they buy from you.

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• Messaging
  
• Brand routemap
  
• Brand scan
  
• Research
  
• Visual identity
  

Getting your message in tune with market requirements and the competitive landscape is vital to build your brand promise. What exactly makes your products and services different? Why should the market care? Bright Light offers a structured workshop process whereby we deliver a key strategic messaging plan for your business or service line. We carry out research and work with your executives to pull the relevant information together – and mould that information into your key messages for the marketplace. These provide the building blocks for more effective communications and increased returns on your marketing efforts.
How much is poor messaging costing your business? Get in touch to request our detailed messaging workshop report and to speak directly with an expert about your specific needs.

What exactly is the right process for building a successful brand, small or large? We believe we know the answer, and use our processes to help you build something that provides the market with a unique promise they will remember. Starting with research, we formulate a market map and messaging approach, tied down into a key position and essence for your brand. This is then articulated through visual and verbal identity guidelines and communications templates, providing tools for consistency and efficiency as well as maintaining that promise you need the market to believe.

Get in touch for a more detailed report on our processes. We don’t expect every client to have the same budgets or requirements, and are delighted to work with clients on an approach that fits their business.

Knowing what you have is easy. Knowing what the market thinks, or how your communications work across geographies, is a different matter. Our scan is an effective way of analysing exactly what your current brand and communications are achieving. We look at what you do and what the market thinks, in as much detail as required, and deliver a report and recommendations on what you need to do to achieve more.

Contact us for an example and more detail on exactly what a scan involves. We promise all our research is carried out by senior marketers, not interns or juniors.

It’s a fact that most organisations think they have a good idea of what their brand means to customers and prospects, yet without asking, it’s all guesswork. Our research embraces the latest technology without forgetting that sometimes only qualified personal questioning can provide the right level of insight. We combine both according to your needs, whether it’s a fast survey requiring a large sample or personal questioning of key customers.

Our research portfolio report is a great place to start if you want to find out more. Or, if you’re ready, get in touch to speak to someone today.

Looking good and looking consistent are one and the same. Successful brands maintain a high degree of consistency through brand and visual identity guidelines that make sure communications are consistent and in line with brand strategy.

We deliver identity work that's fit for purpose, which means that you won't get a 100 page guideline unless your organisation needs one. It's not all about the detail, it's about providing a tool your employees and suppliers can use to the best potential.