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Aon - Making Risk Interesting

“We wanted the report design to set a standard above that you would normally find in similar publications”

Aon Global Risk Consulting is a division of Aon, the world's leading insurance group. The group provides consultancy services for highly complex risk and alternative insurance vehicles, serves over a thousand clients worldwide and enjoys a market leading position.

Aon have considerable expertise in risk management, and regularly compile research and reports to strengthen their market leading position. When Aon looked to Bright Light to work on their flagship Enterprise Risk Management report, they wanted something that not only communicated facts and figures, but portrayed the whole enterprise risk area.

“We looked to Bright Light to put some real inspiration and thought into the presentation of this report”, said Aon. “We wanted the report design to set a standard above that you would normally find in similar publications, based on a concept that is intertwined with the theory behind Enterprise Risk Management.

“Our requirements meant that we needed an agency that could get their heads around the complexities of risk management and what it means to large businesses.

“Bright Light not only grasped the complexities quickly, but created a concept and look for the report that was absolutely spot on. And the production was incredibly smooth for a project involving people in both the USA and Europe over a number of weeks.

“The final report has delivered on all its promises; informative, compelling and of a very high quality. The work Bright Light put into the concept and production has really paid dividends, and it will even become part of our global best practice marketing pack – a standard for others to aspire towards.”

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