Buckinghamshire New University is located at High Wycombe and Chalfont St. Giles and boasts a variety of general and niche courses across dual locations. The Faculty of Society & Health admits students to over 100 courses ranging from nursing to police studies and law.

Bucks asked Bright Light to work with them on a large rebranding and design project covering the entire faculty materials from course directories to advertising and direct marketing.

Bucks asked Bright Light to work with them on a large rebranding and design project covering the entire faculty, from publicity materials to advertising and direct marketing.

The University is currently in the process of a rebrand, so all faculty materials needed to reflect the new branding whilst ensuring the value propositions remained compelling to the market and were delivered at the right time in the right places.

“We brought in Bright Light to help us get to the next level,” say Bucks. “Bright Light was able to look at our past communications materials and devise creative work that made us stand out in a crowded marketplace. It was critical for us to present ourselves to prospective students in the most innovative and effective way without breaking the bank.

“Bright Light's organisation of a large number of complex projects from delivery through to budgeting has been excellent and I have found them incredibly easy and flexible to work with.

“In terms of the work, we're working on a large scale project with over 30 independent elements ranging from large publications through to leaflets and advertising and some focus group delivery. Our timescales are tight, which means we need an agency like Bright Light where clear milestones are collaboratively agreed allowing us all to work to well organised project plans.

“In addition to a high standard of work and organisation, Bright Light has brought a great working relationship to the table, something that is often overlooked by agencies but is key to a successful partnership. Open, intelligent people who clearly care immensely about the success of our projects and ensure our budget is spent in the most effective way. We hope to continue working with Bright Light in the future as they now have a good understanding of our environment and the challenges we face.”