With over seven years in email solution provision you can rely on the people at Bright Light to know how to get the most from your campaigns. Technology has changed dramatically over the years and can now offer seamless integration to CRM systems coupled with powerful reporting capabilities.
Bright Light are vendor neutral, which means we deliver email services for clients on a variety of systems according to their needs, ranging from enterprise systems such as Eloqua to our own preferred partner technology. Our services range from strategy to dispatch, and we can handle any or all of your email requirements from start to finish.
Thomson Reuters have relied on Bright Light for email campaign delivery for over 5 years. Get in touch to find out what we could do for you.
The cornerstone of any brand's digital strategy is its website and the cornerstone of our digital offering is sound development principles and a common-sense approach to information architecture. Your web presence should leave people in no doubt as to what your business is about, not leave them floundering in an incomprehensible world of vague promises and experimental navigation techniques.
We deliver beautifully crafted sites built on solid code. We could go into detail about PHP and XHTML but we will leave that for another day.
Micro dosn't need to mean small - quite often you have an idea or objective that is so big it needs its own space. This is where the microsite comes into play. Free from the constraints of the 'parent site', ideas can run free and truly deliver.
A well thought out strategic microsite might act as a landing page for a tactical direct mail or banner campaign, reinforcing the campaign message and building a platform for measurable results.
Your site should be a tool for you to deploy your message - not a millstone around your neck. Our content management systems make keeping your site current a breeze. We have a range of solutions to suit every level of client involvement, from adding simple news stories to fully integrated social media and user generated content systems.
Sometimes a campaign needs that little bit more; more movement, interactivity, intelligence. Nine times out of ten, flash is the development tool of choice to deliver seamless, beautifully integrated solutions. However, like all tools it must be used responsibly and never for its own sake. We apply the same common-sense approach to flash development as we do to all our code, placing the user's journey at the heart of our decision making process.
A well thought out banner campaign can be a powerful tool for raising awareness and generating leads. However getting the attention of your intended audience can often be a challenge. Targeting the correct sites, with right message in an engaging manner is a minefield - throw in a 30k file size limitation and your task becomes even tougher. However with our wealth of experience and our insightful creative we can guide you to exceptional click through rates and impressive returns on your investment.
Mobile apps and iPhone apps have exploded in popularity over the last two years. Bright Light is an approved Apple developer and we are currently working with clients on a number of high profile applications. We bring development skills plus tight processes and agile techniques in order to deliver your solution quickly and on spec.
