Section title
Bright Light Communications
A numbers game
Direct marketing starts with numbers, and ends with numbers. That's why, over the years, we have always started by working out the ROI potential for all our Thomson Directories briefs.
Successful direct marketing uses customer insight – gained from market intelligence – to spark a big idea that delivers a compelling message with passion, often across a range of media.
We can build long-term campaigns around your strategic objectives, or dive in with a tactical solution at short notice. And you’ll find our service as flexible as our thinking is creative.
We utilise a portfolio of direct marketing strategies and services in order to provide you with an encompassing solution. We can take care of your needs from lead generation strategy to data management. How? We provide strategy and advice from people with relevant experience and expertise. We create plans, timescales and budgets. And we execute the entire campaign strategy for you, from initial thinking to data, communications and measurement. Through our partners we make sure every aspect is included, whether your strategy requires appointment generation or database management.
top [+]Lead generation
Lead generation
We use tried and tested processes to help clients generate a greater number of high quality leads. Our processes are tailored according to industry and the product or service type, and you can expect to work with a team familiar with your area. Indeed, it’s our insight into a market, product or service that often surprises clients. Coming up with insight or recommendations previously not considered, from changing and email marketing strategy to thinking about how your prospects think and relating it to the sales cycle.
Our lead generation outline gives you a clear insight into how we use specialised techniques to deliver more, better quality leads for your business. You can request it here.
Integrated campaigns perform better. And we’re pleased to offer clients a total service without the requirement to deal with multiple suppliers for data, mailing, print, email, viral, strategy, the list goes on. We don’t pretend to handle every one of them in house; certain services such as appointment setting and data management are handled through strategic partners, but as the client you only deal with one organisation, making things easier for you, and ensuring campaigns can be fully integrated across channels by our account team.
Our lead generation outline gives you a clear insight into how we use specialised techniques to deliver more, better quality leads for your business. You can request it here.
One agency that can deliver it all. It’s great for the client, who only deals with one account manager, and it’s great for campaigns that benefit from integrated planning and execution. Our range of services makes it possible to create and execute your campaigns from start to finish.
Planning/Strategy, Data, Email, Direct mail, Advertising, Print/fulfilment, Viral, Research/Testing, Data management, Appointment setting,
Measurement/Reporting; In addition to our services, you can rely on us to provide access to innovative thinking and processes, Whether that’s a more efficient way to target prospects or smart tools that empower you to do more.
Understanding your business is our business. The sales cycle is especially pertinent for high value and business to business communications. Sales are made over longer periods and prospects need to be nurtured through a process they dictate. The team at Bright Light understand this and we have people with years of experience in developing high value and b2b campaigns and strategies for companies ranging from RBS to Oracle.
We love to analyse a clients sales cycle and make strategic recommendations on lead generation and direct marketing strategies and tactics. We can find ways to improve what you already do, or create strategies to help you launch new products and services. Take a look at how we map the sales cycle against communications or get in touch to talk to one of our experts who can talk to you about how we can help.
Ever wondered where you should advertise? What data sources are best? What innovative places you can reach your target audience? Our new service gives you the opportunity to really understand where to catch your prospects, whether it’s at an event or in an online forum. Developed specifically for business to business clients, the market ecosystem is a secure online resource for your team. The tool is the result of a research process carried out by a senior researcher at Bright Light. It gives details of all the potential touch points for your target audience, neatly segmented for ease of use, and updated regularly to ensure it stays just as useful over time.
An ecosystem can be developed in just a few weeks, and will provide you with an invaluable ongoing resource for reaching a specific target market. Get in touch to find out more.
Whether you’re an IT business selling through partners, financial organisation dealing with intermediaries or wholesaler looking for sales support we can provide a marketing team with the experience you need. We’ve worked with the likes of RBS, Allianz, Oracle, Borland and more on campaigns that require an understanding of the sales channel and processes, and we’re here to help you do the same.
Get in touch and we’ll show you ten channel marketing success strategies and talk to you about how we can help you achieve more through better channel marketing.
Brand. Direct. Digital.